About Us

Shawty had them back in the day,

so Nelly had to bring them back.

Welcome back

Apple Bottoms Crew.

Welcome back to Apple Bottoms—where every curve gets the spotlight it deserves!

 

Conceived in in 2002 by rap legend Nelly and his crew, we launched in 2003 for the girls with the curves. The brand quickly turned into a cultural icon, celebrated in rap lyrics and rocked in streets worldwide.

 

After lighting up the scene and taking a short break, we’re hitting back fresher than ever. From denim to accessories, we’re here to make you feel fierce and look it too. Apple Bottoms isn’t just a brand, it’s a vibe.

 

Get ready to own it. Stay Sweet to the Core!