The Apple Bottoms Legacy
Welcome to the story of Apple Bottoms—a brand that exploded onto the scene with bold style, killer beats, and a whole lot of attitude. Born in the heart of hip-hop with Nelly at the helm, Apple Bottoms isn’t just about jeans; it’s about living life loud, proud, and unapologetically stylish.
2003
THE BIG DROP
Nelly drops Apple Bottoms, launching a line that brings hip-hop swagger to the world of fashion. It’s bold, it’s fearless, and it’s set to change the game.
2004
INSTANT ICON
The brand quickly becomes a cultural phenomenon with high profile fans including “Americas Top Model Winner Eva, Alicia Keys and Oprah who added us to her favorite things list in 2004.
2005
THE ULTIMATE BRAND EXPANSION
In 2005, Apple Bottoms leveled up from being the queens of curve-hugging jeans to becoming an all-out lifestyle empire. They signed sizzling licensing deals to launch jewelry, handbags, footwear, and even tech accessories like iPod and BlackBerry cases. Apple Bottoms redefined urban chic—proving that fashion isn’t just about one look, but an entire movement.
2008
HOUSEHOLD NAME
Apple Bottoms was featured on America’s Next Top Model and with the help of Flo Rida’s global hit “Low” Apple Bottom Jeans, Boots with Fur swept the world and became a brand on everyone’s lips.
Our Logo Evolution
2024
WE BACK AT IT
After a hiatus, we are back and sweeter than ever - with updated takes on the classics you love.
